Every Naija hustler dreams of the day they stop working for somebody else. In Naija Life that day can come early: open the Business app on your phone and you can own a provisions kiosk, a buka, a salon, a phone shop or a boutique — in your own city or any other. You choose where it stands, paint the name on the sign, buy the stock, set your prices and hire hands or other players to work the counter. Then you can walk into it: Go to the shop opens your business in 3D.
Which business should you open?
| Business | Setup | What it sells |
|---|---|---|
| 🏪 Provisions kiosk market stall | ₦150,000 | Drinks, noodles, sachet water and recharge cards. |
| 💇🏾 Salon & barbing shop | ₦450,000 | Braids, cuts, relaxer and attachments. |
| 🍲 Buka shop | ₦600,000 | Rice, soup and swallow by the plate. |
| 📱 Phones & accessories shop | ₦900,000 | Phones, chargers, cases and repairs. |
| 👗 Boutique shop | ₦1,200,000 | Ankara, ready-to-wear and shoes. |
A kiosk is the easy first step: cheap to open, cheap to run. The shops cost more to set up and pay more rent, but they hold more staff and can make more in a day.
How to open your business
- Pick the kind in the Business app.
- Pick the city. Any open city works — you don’t have to live there. Lagos, Abuja, Port Harcourt, Kano, Enugu, Ibadan… every state’s city has a market to trade in.
- Pick the spot. Each place has one to three stars for footfall: Balogun Market, The Palms, Wuse Market, Mile One Market and the like. More stars, more customers — but shops of the same kind in one place share them.
- Name it and choose the sign colour, then pay the setup.
- Buy stock, then open up.
You can own up to two businesses, one in each city.
What it costs to run
| Market stall | Shop | |
|---|---|---|
| Rent a day (from the till) | ₦1,500 | ₦5,000 |
| Staff it holds | 1 | 3 |
| Most profit in a day | ₦15,000 | ₦40,000 |
- Levy: the local government takes 10% of every sale.
- Rent comes out of the till each day. Leave three days unpaid and the business closes, so keep money in the till.
- Stock: food goes off after two days on the shelf, so a buka buys what it will sell; other stock keeps far longer.
- Closing gives back half the setup and half the stock.
How to make more money from your shop
Set the right price
Your markup runs from 10% to 60%. Cheap brings more customers but less on each sale; dear makes more on each sale but fewer people buy. Around 40% is where most shops do best.
Don’t stand alone at the counter
On your own you sell about 60% of what a full crew does. Hire help:
| Who | Pay | Sells more by |
|---|---|---|
| 🧑🏾🔧 Shop hand | ₦900 an hour while open | +20% |
| 🧑🏾💼 Experienced hand | ₦1,800 an hour while open | +35% |
| 🧑🏾 A real player | Your offer per shift | +35% |
Hire other players
Post a job and real players can work in your shop: full-time (a 6-hour shift, ₦2,000–₦9,000) or part-time (3 hours, ₦1,000–₦4,500), up to three players and two shifts a day. Any shift a player finishes is always paid in full, even if you let them go. Looking for work yourself? Shop jobs from other players show up on the Work screen beside the normal careers.
Does a business earn while you are offline?
No — and that is on purpose. A shop is open only while you are playing: open up, and when you leave the game it shuts by itself. A shut shop sells nothing and pays no wages; only the rent runs. Each business has a daily ceiling, and all your businesses together can make at most ₦50,000 profit in a day, so nobody gets rich overnight. It is a steady hustle on top of your job, your property and your side gigs, not a money printer.
Questions people ask
Can you own a business in Naija Life?
Yes. Open the Business app and pick a provisions kiosk, buka, salon, phone shop or boutique. Setup costs ₦150,000 to ₦1,200,000.
How many businesses can you have?
Up to two, one in each city. You can open one in a city you do not live in.
Does my shop make money when I am offline?
No. A business trades only while you are playing; when you leave the game it shuts by itself. Rent still runs.
How much can a business make in a day?
A market stall can make up to ₦15,000 profit a day and a shop up to ₦40,000; all your businesses together top out at ₦50,000.
Can other players work in my shop?
Yes. Post a full-time or part-time job and up to three players can take shifts. Finished shifts are always paid in full.
What is the best markup?
Around 40%. Lower brings more customers, higher earns more per sale but fewer people buy.